Investigating the Role of Environmental Comfort on Citizens' Behavior in an Urban Street: A Case Study of Khosravi Street, Mashhad

Environmental comfort is one of the qualities of urban spaces that its existence enhances the efficiency and level of satisfaction of citizens and users of a space. This satisfaction and interaction in the urban space causes individual and collective behaviors of citizens and encourages them to relate with the urban space and social relations. Therefore, in this regard, the present study aimed to investigate the role of environmental comfort on the behavior of citizens in Khosravi Street (between Khosravi intersection and Dialmeh intersection) using a quantitative analysis method by a questionnaire (138 people), and for this purpose, the validation of the research was assessed using Cronbach's alpha tests and the relationship between index and research criteria was analyzed using the confirmatory factor analysis test; the criteria were ranked using the Friedman test and the significance of the research sub-criteria was assessed using the conceptual modeling. The result of the research indicates that by giving importance to the height changes in the index buildings in the first place and giving importance to the opening in the direction of temperature changes and finally paying attention to the stoic forms and defining the spatial territory and paying attention to the soft spaces in the direction of environmental comfort, it becomes possible to reach to the physical dimension, and by a variety of colors and forms in urban furniture and creating attractive buildings to the perceptual and visual dimensions, and finally by drawing activities to the outside space and applying lighting and 24-hour applications to the safety, as well as improving the functional and activity dimensions of the environmental comfort in Khosravi Street in order to change the environmental behaviors of citizens.