Evaluation and prioritization of factors affecting rural tourism attraction flows in the study area: Tourism infiltration area of Mashhad
The flow of tourism indicates the spatial displacement of tourists in a region, while also the spatial distribution of tourists throughout the tourist destinations is influenced by many factors. Therefore, recognizing the most important factors affecting tourism flows helps to develop tourism. Therefore, in this study, the main goal is to identify the most important factors affecting rural tourism attraction streams. The research is a practical methodology in terms of descriptive-analytical methodology and in terms of purpose. The sample of the research includes 30 experts in the field of tourism who have been selected by snowball method. The study area is rural tourism destinations in the field of tourism influence of Mashhad. To analyze the findings, SPSS software, PLS structural equations and DFAHP multi-criteria decision making model have been used. In this study, the variable of tourism absorption flows using 7 factors in the form of 31 components has been studied. The findings show that the highest mean belongs to the average accessibility index of 3.82. Also, the study of factors using single sample T-test, PLS path analysis and fuzzy Delphi analytical hierarchy process showed that the most important factors are accessibility, attractions and spatial-spatial factors. The study of components using DFAHP model also showed that the components of accessibility quality, accommodation facilities and accessibility are the first to third priorities affecting the creation and strengthening of tourism attraction streams.
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