Leisure Motivation and Happiness, Mediation of Leisure Attitude and Perceived Value: An Evidence from Large and Heavy Motorbike Riders in Taiwan

The current study has been based on the Theory of planned behavior. It is “the intention of an individual to get involved in the specific behavior.

The current research aimed to empirically investigate the impact of leisure motivation on the happiness of large and heavy motorbike riders in Taiwan.

In this cross-sectional field study, grounded in the Theory of Planned Behavior, the mediation of leisure attitude and perceived value was also explored. The field data of 427 heavy motorbike riders were collected using convenient sampling, men 387 (90.6%), and women 40 (9.4%).

The PLS analysis revealed that attitudes toward leisure and perceived value mediate the relationship between leisure motivation and happiness. Large heavy-duty motorcyclists opt to engage in self-preferred riding actions to satisfy their self-demand, enhance life satisfaction, and encourage greater happiness.

The study brings key policy insights for sports manufacturing business professionals and suggests future research directions.