The Ideology of Iranian National Television in News Presentation: A Critical Discourse Analysis Perspective

Media in general and news in particular constitute indispensable parts of modern life. TV news which contains visual elements in addition to the verbal aspects was used as the corpus of this study. In fact, this research culled out the ideologies of Iranian national television in presenting different issues. To be more precise, three internationally-significant pieces of news reports were chosen: one positive to “Us”, one hostile to “Others”, and one neutral. Then, these news reports were analyzed in detail and their lexical items, grammatical structures, and rhetorical figures were compared to find out about the differences. The results of the study showed that these three reports were presented to the audience via totally different strategies and ideologically-laden words were used to convey positive and negative meanings. In addition, the visual elements (angles, gaze, and distance) corroborated the findings of the verbal sections. The findings of this study show that lexical and grammatical choices are made purposefully in the media. So, it can be said that the results of this research contribute to the fields of linguistics, semiotics, and media.