Identifying the Factors Affecting the Academic Motivation Students of Farhangian University and Presenting Structural Model

The purpose of this study was to identifying the factors affecting the academic motivation students of Farhangian University and to present structural model. The research method is a design mixed method sequential explanatory design consists of thematic analysis and survey research. The population of the qualitative part of the research was all the excellent students of Farhangian University in South Khorasan Province, that using purposive sampling method, 15 people selected as participants. The statistical population of the quantitative part of the study included all students of Farhangian University in the academic year of 2018-2019. Using stratified random sampling method, 311 people selected as the statistical sample. To collect the data were used a semi-structured interview and a researcher-made questionnaire. The validity of the measurement tool in the qualitative part was confirmed the coders' agreement method by MAXQDA software. The quantitative part through convergent and divergent validity. In addition, was evaluated the reliability of the researcher-made questionnaire based on three criteria: factor load coefficients, Cronbach's alpha (.86) and combined reliability (85.5) using PLS software. To test the research questions, the structural equation modeling method and were used PLS software. The results of the qualitative part of the research showed 27 basic themes, 8 organizing themes and 5 comprehensive themes. In addition; the results of the quantitative part of the research showed that educational (0.40) and environmental (0.36) dimensions have a more effective role in explaining the structural pattern of motivation students of Farhangian University. Overall, the five dimensions explain 0.95 of the changes in academic motivation students of Farhangian University. According to the results in order to improve, the academic motivation of students, in the first step, should be consider development of educational services and physical space.