The Effect of Religiosity on Consumption Utility (Case Study: Isfahan)

The purpose of this article is to investigate the effect of religiosity on consumption utility in Isfahan. The data of the article include 423 samples from the fifteen districts of Isfahan, which were studied in individuals aged 18 to 87 years in 1399 using the organized Alport and Ross questionnaire and with the help of cluster sampling. Considering the consequences of accepting the religion of Islam in order to explain the effect of religion on the utility of consumption, in this study, various indicators have been created based on religious affiliation, participation and beliefs. Using Propensity Score Matching Technic (PSM), the results of this study show that active religious participation plays an important role in various aspects of religiosity. In addition, religious identity, religious affiliation, participation in religious ceremonies, and belief in the influence of religion in various aspects of life have had a significant impact on consumer utility. The research findings have been examined from different aspects of consumption utility in relation to the impact of religiosity and the results indicate the positive effect of religiosity on consumption utility.