Effect of Applying Protection Motivation Theory in COVID-19 Information Channels on Preventive Behaviors in Southwest Iran

Author(s):

M. Changizi* , B. Cheraghiyan , H. Mohamadian , S. Ghorbani Kalkhajeh , F. Maghsoudi , Sh. Salmanzadeh

Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Aims

The World Health Organization recommends preventive behaviors despite the approval of several vaccines to control COVID-19. Mass media and digital technologies also play an important role in addressing public health issues. This study aimed to investigate the protection motivation theory constructs by COVID-related information channels on protective behaviors against COVID-19 in southwestern Iran.
Instrument &

Methods

In this cross-sectional descriptive study from July to August 2021, 255 patients referred to urban health centers were included by simple random sampling. Data were analyzed by SPSS 24 software using correlation and regression tests.

Findings

32.2% of the participants received COVID-19 information through radio, TV, and satellite, and 30.6% through WhatsApp and Telegram social networks. Awareness predicted 11% of protective behavior (p<0.001; R=0.118; β=0.343). Protective motivation (behavioral intention) predicted 49.5% of behavior (p<0.001; R=0.495; R2=0.487).

Conclusion

Using protection motivation theory by information channels facilitates preventive behavior against COVID-19.

Keywords:

Motivation , COVID-19 , Health Behavior , Information Sources , Intention , Fear

Language:
English
Published:
Health Education and Health Promotion, Volume:11 Issue: 2, Spring 2023
Pages:
325 to 331
https://magiran.com/p2628104  
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