Evaluating the impact of using online sales platforms on improving informal jobs in Karaj metropolis

This research was conducted with the aim of determining the effect of using online sales platforms on the improvement of informal jobs in the form of a post-event comparative causal research. The statistical population of this research includes all peddlers in the city of Karaj and the research sample is 150 peddlers of the statistical population who were selected based on the determination of the sample size using Gpower statistical software to determine the sample size and were selected by simple random sampling. The use of standard business performance questionnaires were investigated. In order to check the hypotheses of the research, multivariate and univariate analysis of variance was used using SPSS version 26 software. Examining the results of the research showed that the business performance of peddlers who use online sales platforms is higher compared to peddlers who do not use these platforms. Therefore, according to the results of the research, it can be said that the use of virtual space and online sales platforms can improve the business performance of people working in informal jobs.