Orientation of Floating Thinking in the Blue Ocean Strategy on the Longevity of Mino Industrial Group Employees

Today, the use of floating thinking orientation has become a means to gain a competitive advantage in businesses. The new developments of the 21st century and the globalization of the blue ocean strategy andthe emergence of new methods of employee retention have taken place.

The current research is applied in terms of purpose and correlational in terms of descriptive method. The statistical population was made up of the customers of Mino Industrial Group, who were selected through the cluster sampling method by determining the sample size of 518 people and were surveyed. In order to collect data, a standard questionnaire was used and the data analysis was based on It was done through Lisrel software.

After analyzing the results and the importance of the components in order, increasing absenteeism, making things more agile and facilitating, increasing job burnout, reducing citizenship behavior among employees, reducing organizational commitment, increasing the level of organizational knowledge and gaining more experience. , reduction of organizational health, optimal use of organization resources, greater understanding between employer and worker, reduction of motivation and work morale, improvement of job adaptation, lack of understanding of organizational justice, reduction of job satisfaction and loyalty, improvement of performance, reduction of job security, improvement of job recognition, Reducing organizational trust, reducing costs and improving productivity from the perspective of Mino Industrial Group employees were prioritized respectively.

The analysis of the reseach hypotheses of the floating thinking orientation in the blue ocean strategy has a positive and significant effect on the retention of the employees of Mino Industrial Group and they were confirmed.