Explaining the Effectiveness of Applying of Circular Economy Business Model for Knowledge-Based Companies

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:

The purpose of this study is to evaluate the effect of applying the circular economy business model to knowledge-based companies. In terms of purpose, this research is in the category of basic-developmental research and based on the method of data collection, it is descriptive-survey. The statistical population of this study includes all managers of knowledge-based companies in five provinces of the country in 1400, in which 354 people were selected as the research sample by stratified random sampling. In this study, a standard questionnaire was used whose validity and reliability were confirmed. Kolmogorov-Smirnov tests were used to analyze the collected data in order to normalize the data as well as confirmatory factor analysis and structural equation method (AMOS24). Findings showed that among the studied components are: process with path coefficient (0/76), implementation requirements of circular economy (0/88), user interface (0/97), ecosystem with path coefficient (0/99), financial structure (0/99) and value (0/99) have the greatest impact on the business model of the circular economy. The results showed that using a business model can open the way for those involved and planners of the Vice President for Science, Ministry of Science, managers of science and technology parks to improve the country's economic level and also create innovative and environmentally friendly opportunities to increase prosperity and economic prosperity.

Language:
Persian
Published:
Journal of Marketing Management, Volume:18 Issue: 60, 2023
Pages:
23 to 36
https://magiran.com/p2638853  
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