A Proposed Vision for Human Resources Investment and its Role in Enhancing the Competitive Advantage of Sports Institutions

Sports institutions in developed countries have many resources that can be used to achieve a competitive advantage as well as a country’s specific goal. The success of the establishment or institution depends to a large extent on the skill with which the workers of the administration perform.

The purpose of the study was in a vision for investment in human resources and their role in achieving a competitive advantage in sports institutions in the Kingdom of Saudi Arabia.

We used the descriptive approach and We selected the research sample by the random class method from the number of sports institutions (25) and the number of individuals (228).

The results showed that the response Rate to the axes of the questionnaire on the reality of human resources investment to achieve a competitive advantage in sports institutions in the Kingdom of Saudi Arabia ranges between 58% and 71%. Current investment in human resources is limited in Saudi sports institutions.

We also observed a lack of effective planning for human resources management, weak mechanisms to train human resources, and a lack of effective methods to develop administrative and organizational policies. Moreover, there is little evaluation and follow-up to measure the feasibility of organizational and economic financing, investment, and marketing to distinguish a sports institution from its peers. The lack of an approved system for the evaluation of this problem is observed for all employees of the institution based on scientific foundations. A lack of transparency and objectivity in evaluation leads to employee dissatisfaction, as well as a lack of participation of employees at the beginning of their opinion on the negative evaluation within the institution.