Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand

The main purpose of this research is to investigate the factors affecting the creation and development of Tabriz Oil Refining Company's product brand. The current research is applied in terms of purpose and descriptive-correlation in terms of execution method. The statistical population includes the employees of Tabriz Oil Refining Company and their statistics are about 1500 people based on the received information. The estimated sample is equal to 306 people based on Cochran's formula, who were selected from the population by random sampling method. A standard questionnaire was used to collect data. A regression test was used to analyze the hypotheses. The results of the research showed that the mental image of the industry has an effect on the creation and development of the Tabriz Oil Refining Company product brand. The mental image of the brand and product has an impact on the creation and development of the Tabriz Oil Refining Company brand. The awareness of the brand and the heritage of the brand has an impact on the creation and development of the brand of Tabriz Oil Refinery Company products. Also, the internal environment of the company and the external environment of the company influence the creation and development of the brand of Tabriz Oil Refinery Company products