Meta-analysis of the characteristics of desirable native messenger from the point of view of Iranian users

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Today, platforms have become one of the most important communication needs of users for the development of services and businesses. Among the platforms, social messengers are responsible for almost all of people's daily affairs, including family, friendship, and even administrative and financial relationships through their functions and functions, in the same way that people use these types of social platforms to plan and organize their daily affairs. And their relations pay attention to the fact that the management of messengers outside the territorial space and outside the sovereign space can create tension and even cause disruption in daily life. According to this introduction, the main goal of the current research is to analyze and examine the characteristics of desirable native messengers from the perspective of Iranian users. The question of the research is, what are the most important characteristics of desirable native messenger from the point of view of Iranian users? This research is applied in terms of purpose and exploratory in terms of nature, and in terms of results, it is developmental research. In order to identify the characteristics of a comprehensive native messenger with a user-centered view, the meta-analysis method will be used from the results of 13 researches identified in this regard in the Iranian ecosystem. The results of the meta-analysis of these researches will lead to the identification of the native characteristics of the Iranian ubiquitous messengers from the users' point of view.
Language:
Persian
Published:
Quarterly of Geography (Regional Planing), Volume:13 Issue: 2, 2024
Pages:
152 to 170
https://magiran.com/p2656038  
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