Identification and prioritization of components and indicators affecting Insurtech For start-ups in the insurance industry

The aim of this study is to identify and prioritize the components and indicators affecting Insurtech for start-up businesses in the insurance industry. The research method of this research is mixed analysis. In the qualitative stage, using content analysis and open and axial coding, the components and indicators are identified, and then, by selective coding, the relationships between the concept, dimensions and components are specified. In the quantitative stage, the identified components have been described using descriptive-analytical method, analysis method, path and confirmatory factor analysis. Cronbach's alpha test and composite reliability were used to evaluate the reliability of the research variables and convergent validity was used to confirm the validity of the measurement models. The findings of the study indicate that the identified components include; Identify existing opportunities, marketing, competitive environment, information exchange, diversity and innovation, customer knowledge, risk management, pricing strategy, investment participation, advertising, organizational technology resources and information technology, and in addition to identifying relevant and effective components, how they relate It has also been identified and 79 indicators have been identified and approved by experts. According to the research results, the components of identifying opportunities and participation in investment and advertising will affect diversity and innovation and risk management and pricing strategies and customer knowledge, and thus affect the exchange of information and marketing and competitive environment.