The impact of corporate social performance on the market performance of companies listed on the Tehran Stock Exchange with the moderating role of business strategy

The performance of companies is measured based on the achievement of short-term and long-term goals. For this reason, performance is considered a suitable indicator to reach the set goals. Several factors are effective in increasing the market performance of companies. The most important success criterion for companies is their market performance. This research sought to determine the moderating role of business strategy in the effect of corporate social performance on the market performance of companies listed on the Tehran Stock Exchange.

The collected data of 117 companies from 2013 to 2021 was tested by the first-order generalized least squares regression method. To measure the corporate social performance, social dimensions, corporate governance, and environment are used, and to measure the market performance of the company, two criteria, Tobin’s Q ratio and the MBV of the company, have been used.

The research findings showed that corporate social performance has a positive and significant effect on the company's market performance. In addition, the findings of the research showed that the aggressive business strategy has strengthened the effect of corporate social performance on the company's market performance.

Originality: 

The results of the research can be effective in revising and modifying the guidelines and reporting framework of corporate social performance information so that it helps all stakeholders and users evaluate the level of companies attention to the impact of the corporate social performance on market performance.