Explaining the market demand for medical tourism from Sistan and Baluchistan province to Pakistan

This research was aimed at evaluating the amount of medical tourism from Sistan and Baluchistan to Pakistan and analyzing and explaining the causes, contexts and spatial distribution of medical tourists' travel.

Design/methodology/approach: 

This applied research was conducted with a descriptive-analytical method, and the data was collected with a simple random sampling method and a researcher-made questionnaire from 400 samples (in 14 County) and analyzed with Kruskal-Wallis, Kendall-Tao C, Lambda, and Chi-Two statistical inference models.

half of the households declared; One or more members of their family have made at least one medical tourism trip to Pakistan. The northern cities of the province have not had medical tourists to Pakistan. But about 20 to 80 percent of the families in the middle and southern cities of the province have gone to Pakistan for medical tourism.

The purpose of half of the tourists was only treatment and the other half was treatment, visiting relatives and tourism. Business people have gone to Pakistan for medical tourism more than Government employees. 42% of tourists considered cultural similarity, 44% ease of transportation, and 43% low cost of medical services as influencing their decision to travel.

Originality/value: 

it is focused on three areas: so far, the subject of medical tourism to Pakistan has not been studied, so far medical tourism has not been studied at the origin of the trip, so far the population of a province (as the target community) has not been considered.