The Application of Jurisprudential Rules in Examining the Rights of the Audience in Commercial Advertising

Human societies have become more complex due to population growth, the complexity of laws, and the growth of various social and communication sciences. In Islamic societies, jurisprudential rules and regulations have entered into these relationships due to their adherence to religion. With the expansion of modern communication technologies and the widespread use of media by individuals in society, the complexity of these interactions has increased. The rights of the audience have flourished as public citizen rights in these communications. While the media are responsive to the needs of the audience, they are obligated to respect the rights of the audience in order to ensure their own survival. Commercial advertising in the media is susceptible to engaging with problematic areas, including jurisprudential rules and topics such as deception, manipulation, arrogance, and non-harm. Failure to respect the rights of the audience not only harms the media itself but also harms the society in which the media operates. This is a right that the law has granted to the audience based on existing jurisprudential rules. If commercial advertising causes harm to the audience for any reason, the media is responsible for compensating for the material and spiritual damages resulting from that act and can prevent its dissemination and publication to prevent harm. In this article, we seek to examine the necessity of applying jurisprudential rules in the laws and structures of commercial advertising to respect the rights of the audience.