Investigating the Impact of IoT, Purchasing Intention and Green Organizational Operations on Green Organizational Behavior of Employees in the Hotel Industry

With increasing environmental concerns from consumers, governments and communities around the world and organizations have sought to develop environmentally friendly programs such as green service and product development, green behavior and green technology. The aim of this study was to investigate the effects of IoT, green shopping intention and green operations on green behavior of employees in the hotel industry (Case study: Hayat Shargh Apartment Hotel). The present study is applied in terms of purpose and descriptive-correlation in terms of implementation method. The statistical population of this study was all employees of Hayat Shargh Apartment Hotel, whose number is 100 people. The statistical sample was calculated using Morgan table, 80 people and the random sampling method was simple. In order to collect data, Basana et al (2021) questionnaire was used. In order to determine the validity of the questionnaires, content validity and professors' approval., construct validity, convergent and divergent were used and the reliability of the questionnaires was assessed and confirmed using Cronbach's alpha coefficient. In this research, structural equation modeling methods using PLS software have been used to analyze the data. The results showed that the Internet of Things has a significant effect on green operations and green behavior of employees. The intention to buy green also had a significant effect on green operations and green behavior of employees. But the impact of green operations on staff green behavior was not confirmed.