Ranking and interpretive structural modeling of sustainable and innovative business factors of dam tourist resorts in Khuzestan province (case study of Maron dam tourist resort)

The purpose of this research is to rank and model the interpretive structure of sustainable and innovative business factors of dam tourist resorts in Khuzestan province, a case study of the Maroon Dam tourist resort. This issue contributes to the existing literature by examining how business model innovation may contribute to sustainability in the specific context of tourism and hospitality. 

Research method:

The current research is applied in terms of purpose and mixed (quantitative) in terms of type of research. First, effective factors were extracted by literature review, content analysis and related researches. Then, FAHP and ISM techniques were used to verify the model extracted from the qualitative part, and based on the opinions of academic and executive experts, the relationships between various factors were determined and analyzed. It is the background.

Based on these findings, the dimensions of a sustainable and innovative business model for dams tourist accommodation in Khuzestan province include customer orientation, communication mix, revenue generation, value creation, key activities, key resources, stakeholder management, key partners, costing, Sustainability, social responsibility and innovation were identified and confirmed.

This study shows that sustainable and innovative business factors can increase the business efficiency of tourist accommodations and, in addition, meet the expectations of tourists and become more sustainable.