Presenting a Conceptual Model of Telemedicine Technology Adoption in Iran's Treatment System With DANP Method

In recent years, one of the key innovations in the field of health and treatment has been the use of health information technology, resulting in cost savings, easy access, efficiency, and ultimately improved patient treatment results. One of these technologies, whose use has received attention in the field of health and treatment, is telemedicine technology.

In this research, after the qualitative analysis of experts' opinions and previous research, the classification of factors was conducted based on the PESTEL technique, and applying the DANP method, the intensity and direction of the influence of the challenges and drivers of the diffusion of this technology were determined and the criteria were prioritized. Afterwards, the conceptual model of technology acceptance was created. In order to evaluate the proposed conceptual model and whether to prove or reject the proposed hypotheses, information was collected through a questionnaire and having analyzed the results, the final conceptual model was presented.

The results of this research show that the challenges affecting the diffusion of telemedicine in Iran are the lack of training, loss of (raising) people’s awareness about telemedicine and negligence of the health system to this technology. Factors such as reducing human errors, increasing patients' knowledge about their diseases, promoting self-care, eliminating geographical distance, and increasing access to specialized services are the drivers that can have a positive impact on the diffusion of telemedicine in Iran.

In order to expand the use of telemedicine technology and benefit   from its advantages in the therapeutic/medicinal system of the country, it is essential to pay serious attention to the issue of culture (raising awareness) and appropriate policy making of the health system. Providing quality medical services through this treatment method and presenting the results will have a significant impact on the acceptance of this technology in our country.