Technology trends in creating new models and e-commerce interactive marketing on jurisprudence: a systematic review

E-marketing is an effective way to improve the performance and performance of businesses in compliance with legal principles. In this regard, observing ethical principles, paying attention to customers' rights, using advanced technologies, using social networks, providing a suitable online shopping experience, using customer feedback and analyzing the market and competitions are among the important factors in electronic marketing..By adhering to ethical principles, customers can benefit from respect for their privacy, honest and transparent advertising, and favorable after-sales service. Also, paying attention to customers' rights through providing quality services, answering questions and providing a positive shopping experience can help improve customer satisfaction..The use of advanced technologies such as artificial intelligence, data analysis and robotics adds new capabilities to electronic marketing. These technologies can help improve marketing processes by analyzing the market, identifying customer needs, preparing and presenting effective content and advertisements..The use of social networks allows marketers to be in direct contact with their cusomers, provide attractive content and take advantage of targeted advertising in these networks..Providing a good online shopping experience is also very important. Easy user interface, fast page loading, secure online payment and fast shipping of products can improve the shopping experience and contribute to customer satisfaction..Customer comments and feedback can also be used as a reliable and useful source to improve products and services. On the other hand, analysis of the market and competitors provides the identification of opportunities and a suitable strategy for competition in the market.E-marketing allows businesses to develop their target market and increase customer satisfaction by complying with legal principles and using advanced technologies. Due to the increasing growth of e-commerce, the importance of e-marketing for the success and growth of businesses has increased more than before.