Presenting a model to explain the factors affecting the willingness to donate online in line with the crowdfunding of non-governmental organizations

Today, one of the most important challenges of non-governmental organizations is financing. Due to the lack of government funding, these organizations use public assistance to continue their activities and realize their charitable goals and visions. With the increasing use of online donation platforms in the world, non-governmental organizations in Iran have not yet been able to use this opportunity to solve their financial challenges. This is an important issue that needs to be investigated and researched. The purpose of this article is to provide a model to explain the factors affecting the willingness to donate online in line with the collective financing of non-governmental organizations, which has been carried out using a Meta-synthesis method. In this regard, using the experiences of financial managers and charity experts and previous research, the collected information was coded using the content analysis method. The components were categorized with 55 descriptive open codes, 36 basic themes and 12 organizing themes, then the reliability and validity of the model was checked and then it was presented in the form of the final model. The results showed that these components are directly and indirectly effective in online donation in line with collective financing of non-governmental organizations. These components clearly state that providing transparent and timely financial information and effective activities of non-governmental organizations, emotional and social support for people, ease of use, privacy protection, trust and the principle of the plan and project is the right way. which can make the financing of non-governmental organizations successful.