Identify and rank strategies and consequences of using financial technology in Iran's electronic banking industry

The purpose of this study is to identify and rank the strategies and consequences of using financial technology in the Iranian electronic banking industry. In order to achieve the objectives of the research using non-random judgment method, the opinions of 10 banking experts up to the stage of theoretical saturation used. The present research has been carried out using the exploratory mixed research method in two parts: qualitative and quantitative. In the qualitative section, using content analysis and line-by-line analysis of interviews, initial coding performed first. During the initial coding, 36 items were obtained as basic concepts from the text of the interviews, which were classified into 9 sub-categories and two main categories, including strategies and outcomes. In the quantitative part of the research, through the questionnaire, experts' views collected and then the data were determined using the best-worst method, analysis and priority of components in each of the main categories. The results showed that the emphasis on policy orientation based on the development and growth of fintech services in banks, have the highest priority among better and more appropriate strategies and services, have the highest priority among results and consequences.