Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach

The purpose of this study is to measure the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach. It is practical in terms of purpose. In the qualitative section of the statistical population, faculty members in the field of humanities, institutions and founders of knowledge-based companies, experts and specialists in the field of business were considered as a sample of 10 people after theoretical saturation. The data collection tool was an interview that was analyzed by the foundation data method. The research strategy in the quantitative part was done in a survey. The statistical population consisted of 257 faculty members of the Department of Humanities, of which 154 were selected by stratified random sampling. The data collection tool was a questionnaire. The results of structural equation modeling by Smart PLS software showed that factors such as government structure, country structure, structure of universities, the views of researchers in the field of humanities, the nature of humanities research and infrastructure have a significant impact on the commercialization of humanities research. . The commercialization of humanities research has a significant effect on the approach of the country's universities and the use of reproductive research companies. Also, the approach of the country's universities and the use of reproductive research companies have a significant effect on the commercialization efficiency of humanities research. The moderating role of the university's relationship with industry and the market, government policy, humanities research commercialization training, government policy, and humanities research commercialization training was confirmed.