Qualitative Study of Improving the Place Attachment of Urban Spaces in Tehran Using Color Palette

Problem: 

Factors such as the change in the emotional connection of humans with the urban space, events and places, have led to the reduction of place attachment and the aggravation of its consequences in Tehran. 

Target: 

In this research, analysis of key criteria affecting the use of color palettes as an important factor in the identification and improvement of the spatial attachment of urban spaces in Tehran has been considered.
 authors try to redefine the importance and significance of the urban public arts event in urban spaces, identify the feasibility of performing street music in social environments. The green corridor of Shahrchai and the Khayyam Jonubi sidewalk of Urmia city have been studied.

Interpretive Phenomenological Approach (IPA) is used as a qualitative approach, which aims to provide detailed reviews of the personal life experience of the color perception of the city, and the key criteria affecting the use of the palette. Color schemes are presented in spatial correlation in the framework of causal layered analysis (CLA). Due to the limitation of available samples, a targeted non-random sample was used to identify eleven people with conditions to identify and analyze the approaches and criteria.

The findings of the research showed that the criteria of color preferences, spatial context, citizens' participation, mental image, color perception in the decision-making and urban management system are among the most important criteria affecting the subject of the research. The importance of using color in promoting attachment is influenced by the environmental context, which can lead to the observance of principles such as the presence of citizens in the context of participation. In order to improve the situation of spatial attachment in connection with the color palettes of Tehran metropolis, strategies have been presented in the fields of urban management and design, citizens' participation, and creativity and innovation.