Organizational strategy development using MADM and risk benefit analysis in fuzzy environment

In third world countries, organizational leaders rarely have figured out to consider happiness and joy of work as a part of the system they are managing. Usually, happiness in organizations is not considered as a management style. Gradually, it became obvious that joy and fun at the workplace will decrease the health care costs, enhances the customers’ loyalty, and increases productivity and profits as a result. Most research on this subject matter relied upon very specific case studies. No research exits dealing with the risks and benefits of Joyful organization. The objectives of this paper are twofold: (1) to utilize hierarchical fuzzy technique for order preference by similarity to ideal solution (TOPSIS) to determine the most suitable type of Joyful Organization (JO), and (2) to list key risks and benefits of Joyful Organization. This researcher explains the importance of selection criteria for evaluation of Joyful organizations. It provides key elements on JO, Quantitative strategic planning matrix (QSPM), and fuzzy hierarchical TOPSIS methodology. Since QSPM is used with SWOT by many practitioners and researchers in various fields of study, it was selected as a tool for validation purposes. A case study is taken under consideration and results are explained for both approaches.  The finding of this research points to the suitability of semi conventional organization strategy which means implementing about 50% of the rules of main cultural organizations. A sensitivity analysis was performed on TOPSIS using the weights generated by the hierarchical fuzzy TOPSIS approach, Shannon entropy weight, and TOPSIS approach. The ranking results obtained are identical for all these three cases.