Study Of Offering and Utilization of Medicinal Plants and People Attitudes towards them in Torbat Heydarieh Herbal Stores

Increasing the consumption of medicinal plants has many benefits, including creating employment and generating income for producers, especially in rural communities whose livelihoods are highly dependent on nature. Therefore, it is necessary to investigate the factors affecting the consumption of medicinal plants and its status in the market in order to provide the most important factors for the development of this type of exploitation. This study examines the presentation and consumption of medicinal plants and the attitude and belief of people in it in the perfumeries of Torbat Heydarieh. Descriptive research method and collection tool was done using a questionnaire designed by the researcher. The statistical population of this study was the most important and significant perfumers of Torbat Heydariyeh and buyers of medicinal plants. The sample size using the Cochran's formula is equal to 383 which includes127 prominent perfumers of Torbat Heydarieh city and 256 buyers of medicinal plants were selected. After collecting the data by a questionnaire, the research data were analyzed using SPSS23 software. The results showed that there was a significant and positive relationship between the manner of keeping medicinal plants and the amount of consumption of people (r = 0.32) and the relationship between the supply of medicinal plants and the amount of consumption of people (r = 0.390) Was obtained. Between people's attitudes and beliefs about the effectiveness of medicinal plants and Consumption of people (r = 0.582) and a significant and positive relationship was obtained between having a degree related to medicinal plants and the amount of consumption of medicinal plants by people (r = 0.376). Therefore, only by increasing the awareness of consumers about the benefits of using medicinal plants and also by changing the way of supplying medicinal plants from traditional to modern methods, it is possible to help the development of the market of medicinal plants.