Evaluating geotourism potentials and managing its development in Hashjin city

Geotourism is one of the components of tourism that emphasizes the views, forms, and processes that create them. It is obvious that each region has different talents and attractions according to its geographical environment, which requires its proper management in order to develop and achieve a sustainable competitive advantage. Considering the importance of the subject, the purpose of this research is to assess geotourism potentials and manage their development. In the city of Hashjin using two models, Violet and Kubalikova; In order to achieve this goal, the main data of the research are document information, interviews and field observations. In this research, the Kubalikova model, which emphasizes scientific, educational, economic, conservation and cultural criteria, was used, as well as the Fiolet model, which examines geotourist areas based on four criteria: the origin of formation, geographical distribution, tourism, and access status. The results based on Violet's model indicate that Aghdagh Mountain has a variety of capabilities compared to other geotourist areas with a total score of (11.5). Also, the beautiful river of Qezel-Ozan (25/11) and the rare forests of Ors (11) have been assigned to it. And also, the results of the Kubalikova model show that Ag-dagh Mountain with a value of (10) has obtained the highest score compared to other geotourist areas, followed by the Qezel-Ozan River, which has a higher scientific and economic value and added value with a total score of (9.5). which has led to the development of the region at the level of Hashjin city. The juniper forests received the most attention of the interviewees due to their rarity in the country and the presence of all kinds of flora and fauna and received a score of (9/25). And finally, solutions were presented to manage the development of the tourism industry in this city.