The application of planned behavior theory in explaining environmental behavior of villagers of Ilam province in protection of oak forests in South Zagros

The present research was conducted with the purpose of applying the theory of planned behavior in explaining the environmental behavior of the villagers in Ilam province about protection of the oak forests in South Zagros. The statistical population of the research consists of all the villagers of Ilam province settled in the South Zagros region (N=5512). Sample size using the table of Bartlett et al. (2001), 416 people were determined and stratified random method with proportional assignment (according to the city of activity) was used for sampling. In this research, the status of the environmental behavior pattern of the villagers of Ilam province in the protection of the oak forests of South Zagros region was analyzed using SPSS22 and SMART PLS3 statistical software. And according to the calculated indicators, the reliability and validity of the model was confirmed. The results of the structural equation modeling approach indicate that attitude variables (β=0.745), mental norms (β=0.638) and perceived behavioral control of the villagers of Ilam province (β=0.589), influence It has a positive and significant effect on their intention to carry out the environmental behavior of protecting the mentioned forests. Also, based on the results, perceived behavioral control (β=0.602), intention (β=0.711), time perspective (β=0.653) and spatial attachment of the villagers of Ilam province towards the protection of oak forests of South Zagros (β=0. 473), have a positive and significant effect on their environmental behavior in the protection of said forests. In general, based on the findings, it can be seen that the theory of planned behavior through the variable of the intention of the villagers of Ilam province to carry out the environmental behavior of protecting the oak forests can respectively account for 52 and 61% of the changes in the variables of the intention and behavior of the rural households towards the protection of To predict the oak forests of South Zagros basin.