A Model for Professional Ethics and Social Well-being with the Mediating Role of Media Literacy among Physical Education and Sports Science Teachers

Nowadays, sport has found a special place as an effective phenomenon in all societies to the extent that in the field of sociology it is referred to as the most obvious manifestation of social and cultural life and it is effective in the rationalization of social life and the development of modern societies. they know. In this regard, education is one of the most important organizations promoting sports and its effects in society, and sports teachers are at the forefront of this organization and are responsible for this serious matter, and as a part of this system, they play a fundamental and key role in reaching They care about this. Today, due to the prosperity of sports and the large presence of media and means of mass communication in sports, it can be acknowledged that the media are the most powerful tools for projecting and spreading ideas and the most efficient tools for people to search and obtain information. On the other hand, due to the fact that sports has been considered as one of the influencing factors on social, economic and even international fields in many countries of the world, hence it can institutionalize and promote a policy such as ethics in this field. provided that, while promoting and introducing sports ethics in the society, especially among physical education and sports science teachers, the obstacles and problems facing the education and development of sports ethics are eliminated, so that it can be used as a strong tool to achieve media literacy. May sustainable social welfare be successful. Therefore, according to the material raised, the main problem of the current research is the question of how to design a model of the effect of professional ethics on social well-being with the mediating role of media literacy among physical education and sports science teachers in Kermanshah province.research method The present research was conducted in terms of purpose, applied, in terms of the type of data search, in terms of the data analysis method, analytical-exploratory, and in terms of field and correlational data collection. The statistical population of the research includes all physical education and sports teachers in Kermanshah province in three levels of education, elementary, middle and high school, with a total number of 1059 people. According to the size of the statistical population, the sampling method was random using Morgan's table. In order to collect the data required for this research, three standard questionnaires were used: professional ethics (Salimi et al., 2016), Keyes' social well-being questionnaire (1998), and Rajabi's media literacy questionnaire (2013). In this research, the face and content validity of the questionnaires was approved by sports management experts, and structural equations were used to examine the relationships between the components of the model and SmartPLS statistical software was used to analyze the datafindings According to the findings of the research, the media literacy variable has the highest average and the professional ethics variable has the lowest average. Also, the average value of the variance extracted for the current variables is higher than 0.5. Therefore, it can be said that the convergent validity of measurement models is favorable. The results of structural equation path analysis showed that professional ethics on media literacy with an impact factor of 0.77 and a critical value of 18.54, professional ethics on social well-being with an impact factor of 0.35 and a critical value of 4.01, and media literacy It has had a positive and significant impact on social well-being with an impact factor of 0.48 and a critical value of 5.14. Based on this, professional ethics has the highest impact on media literacy with an impact factor of 0.77, and professional ethics has the least impact on social well-being with an impact factor of 0.35. According to the output of the software and the Sobel test, which shows the effect of professional ethics on social well-being with the mediating role of media literacy, the research index of these three variables shows t=11.74. According to the output indicators, at a confidence level of more than 90%, the HO hypothesis is rejected, so it is clear that professional ethics has an effect on social well-being with the mediating role of media literacy. This means that with the increase of professional ethics and media literacy, social welfare will also increase.

Considering the influential role of physical education and sports science teachers in the development of students' cultural and moral values, as well as emphasizing human resources as the most important asset of schools in this impact, examining the performance of school human resources, especially sports and physical education teachers, due to the role Their importance in education and dissemination of science and knowledge as well as education and promotion and development of moral values among students is very important and the important and interesting factors related to them should be studied and investigated more. Therefore, paying attention to the skill of media literacy and social well-being in the development of professional ethics of sports and physical education teachers in schools and the importance and place of their character and behavior, creating a developed system of moral values and promoting and nurturing it among education teachers physical and sports sciences, paying attention to the economic, political and cultural issues of sports teachers in school sports environments and trying to reduce their effects on the moral values of students and using social, religious and legal opportunities in the society outside the school and outstanding It is recommended to develop its effects with the aim of developing moral values in sports, formulating mechanisms for employing sports teachers based on sports skills in student sports teams, and finally strengthening media literacy and social well-being of physical education and sports science teachers.