Content analyzing the messages of stay at home; Social Responsibility in the Corona Crisis

The Corona crisis, its vast and dangerous dimensions, plunged Iranian society, like others, into deadly challenges. The present study tries to answer the following questions: What socio-cultural elements do these messages contain as a communication tool and which messages have they tried to convey to the audience? What are the features of Corona in messages? And what do messages mean about people's social responsibility?In a period of five months, all related messages were collected and a total of 106 messages were analyzed. The findings show that the messages are arranged around the central sign of staying at home as the most important way to stop the corona outbreak. The share of hygiene content in both text and image messages are very small. Half of the messages did not show an image of the corona in the actual dimensions of the danger, but only a text message. There is no mention of physical distance, especially for elderly members and those at risk of the family. The social responsibility promoted in the messages towards ourselves, our relatives, our family, our fellow citizens and our compatriots, as well as the protection of the health of the medical staff, is considered to be staying at home. During the stay at home, it is recommended to invite people to love, peace and happiness, enjoy spending time with family members and reading books. The uses of “campaign” as well as national symbols indicate the need for national determination to deal with this crisis.