The role of intellectual sciences in the effectiveness and efficiency of religion propagation based on Yakusban's model
(Statement of the problem) The upcoming research to examine the role of intellectual sciences in the effectiveness and efficiency of religious propaganda is based on Jacobsen's communication model, and it is based on the question that the nature and elements of advertising in the six components (sender, receiver, message, carrier, code and context) are affected by intellectual sciences? It is analytical (important findings of the research) the nature and six pillars of advertising are influenced by intellectual knowledge. The effectiveness and efficiency of intellectual sciences in the part of the sender and the missionaries is due to raising their semantic, emotional and action abilities, and the effect of intellectual sciences in the receiver part is due to the combination of the inherent qualities of philosophy with the natural qualities of human beings, and the effectiveness in the message department is due to the role of intellectual sciences in the direction of the message.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.