Increasing performance and innovation in medical centers by implementing a competitive strategy

the problems in the treatment industry have caused a decrease in the innovation and performance of the treatment centers, increased the cost of these centers and increased the recovery time of the patients. The government's attention to this industry and cooperation with competition between these centers can be a solution in this field. The present study aims to identify the impact of this strategy on the innovation and performance of health centers, taking into account the effects of market instability, competition and the effects of medical teams have been made for these factors.

This research is applied and a cross-sectional observational analytical study. Content validity was used to determine validity, and Cronbach's alpha and homogeneity criteria were used to determine reliability. The studied population was 1250 employees and doctors of private hospitals in the south. Sampling method is cluster and data collection is done through questionnaire. The sample size was estimated to be 205 people using Morgan's table and data analysis was done using structural equation modelin.

The findings showed that there is a positive and significant relationship between competitive strategy and innovation and the performance of medical centers

While increasing the innovation and performance of medical centers, this strategy helps to reduce costs, increase the quality of services, and reduce the recovery time of patients. The instabilities in the treatment market and the level of competition among hospitals moderate the relationship between the competitive strategy and the innovation of health centers