Investigating the effects of branding in the tourism development of the new city of Pardis

The branding is One of the urban management solutions for development, management and planning to achieve tourism development which, while identifying and introducing the appearance and landscape of the city, also leads to attracting tourists. Therefore, examining its various dimensions is of particular importance. The purpose of this article is to investigate the effects of branding in the development of tourism in the new city of Pardis. On this basis, the most important dimensions and indicators of branding were evaluated using the opinions of experts. Two methods were used to analyze the findings. This research has been compiled with a descriptive-analytical method and with an applied purpose based on library and document studies. Fuzzy AHP method was used to check the priority of the dimensions and Cocoso method was used to rank the indicators. The findings of the research show that the dimensions of environmental design, infrastructural and marketing respectively have a higher score for tourism development with branding approach. On the other hand, indicators such as public transportation facilities; entrepreneurship; protection of ethnic and cultural diversity; National and global advertising; Creating a suitable mental image of the city and management stability can be effective in the development of tourism branding in Pardis city.