Designing a Strategic Entrepreneurship Model: with a Sustainable Development Approach in Specialized Bank

The growth and rapid changes of technology and the complexity of interactions are proceeding to a wide and uncontrollable extent that specialized banks are forced to adopt strategic entrepreneurship models as a competitive advantage and gain value in order to maintain and improve their position. This combination of entrepreneurship and strategic management knowledge enables banks to create wealth through recognizing opportunities and developing competitive advantages to exploit them so that it will lead to a sustainable growth and development in society. The purpose of this research is to extract the effective categories and subcategories that make up the strategic entrepreneurship model with a sustainable development approach for adopting an effective strategy in specialized banks. Accordingly, the data was extracted through semi-structured interviews with 15 bank managers and experts, and the inductive content analysis method and MAXQDA2020 software were used in the data analysis. The research model contains three main components and a comprehensive subset which has been born through other models that can provide a perspective for the banking industry by codifying a sustainable strategy to develop capacities and balance economic, social and environmental goals.