Investigating the effects of applying digital marketing strategies on the development of sales of food industry products

The starting point for success in digital marketing, such as a marketing or business strategy, is to create a well-defined strategic process that links marketing goals through marketing communications and designs ways to achieve those goals. Digital marketing changes the way companies sell their products. Digital marketing or internet marketing is a concept that encompasses all marketing activities. The market world today is the world of digital presence. Simply put, digital marketing strategy is to be seen with the highest efficiency in the digital space and a clear and clear path in the form of a general program to increase efficiency and focus on the target audience. In this article, we first study and examine the key concepts And then reviewed the studies conducted in previous research on digital marketing strategies to examine their impact on the development of product sales with emphasis on the food industry. As a result of research, 5 strategies of web design, use of social networks, blogging, e-commerce and the use of food programs have been identified as effective strategies in developing sales of food products.