The Role of Digital Marketing Strategies in Customer Loyalty

Given the importance of digital marketing strategies and increasing the attention and need of companies, organizations and organizations in this area and the important role of digital marketing in achieving organizations, companies will be successful in customer loyalty. The expansion of digital markets in the present age and the emergence of global sales-based websites has caused a change in the pattern of consumer behavior toward buying from companies. Consumer behavior management is considered in digital marketing. This article gives you a brief overview on digital marketing and its important marketing strategies. In the following, the study perspectives of customer loyalty and consumer behavior, including decision-making, empirical and behavioral perspectives, are presented. They are listed. And in the end, a conclusion is made. The results indicate that by relying on the proper implementation of the strategy, the possibility of receiving digital marketing feedback and establishing system interaction and creating mental images in the digital environment, consumers' mental structure can be focused on online shopping and their purchasing decision process and created their loyalty.