The Role of Neuroaccounting in Financial and Budget Decisions-Making

In neuroscience, decision-making is considered a sensory process that begins in the Brian cortex. When making decisions, sensory information must be interpreted and translated into behavior. In this regard, this study has attempted to investigate the effects of a new branch of neuroscience (Neuroaccounting) on financial and budget decisions. The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The required data were collected through the distribution of questionnaires among 245 individual investors. Data analysis has been done using structural equation modeling. This study includes two independent variables, stimuli-relay (SR) and intuition. The dependent variables of this study are: (1) dynamic cognitive processing (DCP) with four subconstructs: multi-dimensional perceptual space (MDPS), behavioral outcome space (BOS), resolution and optimization. (2) Expertise includes two subconstructs: memory and resolution-Ex. According to the research findings, the variables of SR and intuition have positive and significant effects on the variables of DCP and expertise. Also, the research findings show that two independent variables have a positive and significant effect on the six sub-constructs of the study. Finally, when making financial and budget decisions, managers should consider internal and external information as well as the consequences of choosing a specific decision.