Designing a Model of Effective Personality Dimensions on the Level of Managers’ Communication Skills

The managers' communication skills are one of the most important factors of continued success in any organization, and for this purpose it is important and necessary to know the managers' personality characteristics to improve their communication skills. Therefore, the aim of this study was to designing a model of effective personality dimensions on the level of managers' communication skills.

This study in terms of purpose was applied and in terms of implementation method was descriptive from type of survey. The research population was managers and assistants of Iran's National Oil Products Distribution Company, which the sample size was determine based on the Krejcie and Morgan table 191 people, but 210 questionnaires were distributed among managers and assistants. The research tools were included the researcher-made questionnaire of managers' personality dimensions (35 questions) and the questionnaire of managers' communication skills (18 questions). Data were analyzed with exploratory factor analysis and structural equation modeling methods in SPSS and Amos software.

The findings showed that 10 questionnaires were excluded from the analysis due to incompleteness and the analysis was done for 200 people. The findings of the exploratory factor analysis showed that 9 questions were removed from the questionnaire of managers' personality dimensions due to low factor loading, and the final form had 26 questions in 6 components of honesty, extroversion, conscientiousness, flexibility, adaptability and responsibility and these six components could explain 80.37% of the total variance. Also, the factor loading of all six components was higher than 0.70, the average variance extracted of all was higher than 0.50, and the reliability of Cronbach's alpha and combination of all was higher than 0.70. In addition, the model of effective personality dimensions on the level of managers' communication skills had a good fit, and in the mentioned model, all six components of honesty, extroversion, conscientiousness, flexibility, adaptability and responsibility had a direct and significant effect on the managers' communication skills (P<0.001).

The results of this study indicated the impact of all six components of honesty, extroversion, conscientiousness, flexibility, adaptability and responsibility on the managers' communication skills. Therefore, in order to improve the managers' communication skills it is possible to provide the basis for increasing and promoting the managers' personality dimensions through the improvement of working conditions and training workshops.