The Impact of Social Networks on Job Performance With the Mediating Role of Organizational Structure and The Moderating Role of Sustainable Organizational Reputation (Case Study: Tehran Municipality)

The main goal of the current research is to investigate the impact of social networks on job performance with the mediating role of organizational structure and the moderating role of sustainable organizational reputation of Tehran Municipality. The statistical population in the present study is the employees of Tehran municipality. Among the 22 districts of Tehran municipality, 200 employees have been selected as the statistical population due to the ease of access. Simple random sampling method is used for sampling. The number of samples was calculated as 132 people based on Cochran's formula. In this research, in order to measure the variables of social networks, job performance, organizational structure, sustainable organizational reputation, a questionnaire based on the BIS article (Sajad Hossein et al., 2020; Chetinkaya and Rashid, 2019) with 40 questions was used.Data analysis is presented in two sections, descriptive statistics and inferential statistics. In the descriptive section, the sociological information related to the research sample is stated, and in the inferential statistics section, according to the non-normal distribution of the data, the data is analyzed through PLS software. The results of the research showed that social networks have a positive effect on job performance and organizational structure. Also, social networks have a positive effect on job performance with the mediating role of organizational structure and sustainable organizational reputation.