The Impact of Artificial Intelligence on the Soft Power of States

Artificial intelligence is rapidly changing the world of politics and its concepts. One of these concepts is soft power. The main question of the article is, what effect has AI had on the soft power of states and their resources? The hypothesis of the research is that AI has increased the possibility of using soft power resources and has also made soft power tools more efficient and widespread. The gathered data by using the library method was evaluated with an analytical-explanatory method. The findings showed that AI, in addition to influencing the three sources of culture, political values and foreign policy, which is emphasized by Joseph Nye, has led to the improvement of the external image of states. Also, this technology has helped the states to change the attitudes and preferences of the people of other countries by using new methods and tools more easily. In addition, AI has provided the opportunities for states to create different types of textual, visual and audio contents in the shortest possible time, in different languages, with the highest quality.