Analysis of the State of Media Consumption Among Athletes in Langrod City And Its Relationship with Contextual Variables

This study was designed and implemented to analyze the media consumption situation of Langrod athletes and its relationship with social intelligence and background variables. The present research method is a descriptive survey, and its measurement tool is a questionnaire. The statistical population of the research consists of all the athletes of Langrod city who followed at least one type of sport professionally in 1402. The statistical sample based on Morgan's table is 384 people. The results of the analysis of the research findings showed that more than 68% of the athletes studied in the city of Langrod do not read newspapers at all during the day and night, more than 72% of them do not read magazines at all during the day and night, more than 25% of them do not read at all. They do not read books during the day and night. 24% spend more than 5 hours daily on the Internet and virtual space. 43.3% of them follow news and sports information in media content. Also, the results showed a negative relationship between the femaleness of the studied athletes and reading newspapers, weekly newspapers, listening to the radio, going to the cinema, and going to the theater. Still, there was a positive relationship between reading books throughout the day and watching domestic and foreign television. A negative relationship exists between being single, reading books, watching domestic TV, going to the cinema, and listening to music. However, single athletes listen to the radio more than married people during the day and week. Also, a positive relationship exists between the number of children reading and weekly newspapers. However, a negative relationship has been observed between the number of children watching local TV, watching satellite day and night, watching satellite, going to the cinema, using the Internet and virtual space, and watching movies at home. Also, there has been a positive relationship between being employed by athletes and listening to the radio, using the Internet, and cyberspace.