Identifying contextual factors affecting strategic innovation(case of study: football industry)

There are many contextual factors influencing strategic innovation, which despite their importance have not been comprehensively investigated, hence the purpose of this study is to identify and conceptualize strategic innovation contexts.

This research is developmental-applicative in terms of objective and qualitative-quantitative in terms of approach. In the qualitative part, two meta-composite approaches and case study were used, and in the quantitative part, Dimetal soft modeling was used. The data collection in the meta-combination stage was based on the analysis of the data obtained from the systematic review of studies in the last 24 years (1998 to 2022), the case study stage was an interview with 21 academic and executive experts, and the survey stage was through a questionnaire. Is. For data analysis in the qualitative part, concept analysis, content analysis, and theme analysis, and in the quantitative part, Dimetal technique was used.

The results of the research show that the areas of strategic innovation in the football industry were identified in the form of five categories, which include key stakeholders, political-legal factors, technological factors, social-psychological factors, and competition between industry competitors and the business environment. It was categorized.

Research Innovation: 

The results of this research help managers and those involved in the football industry to make appropriate decisions regarding their clubs by knowing the fields of strategic innovations in the football industry.