New modeling for Evaluating the Performance of Iranian Stock Exchange Firms by Emphasizing the Localization Approach

In this research, we present a new model of balanced evaluation system in listed firms on the Tehran Stock Exchange. The Statistical analyses of the study were carried out based on the extracted data from 166 questionnaires of listed firms on the Tehran Stock Exchange during 2020. In this paper, Cochran Formula is used for sampling and since all CEOs, and financial managers of listed firms on the Stock Exchange were 688 people, the sample volume is 166 people. A questionnaire is used to collect the required information and evaluate the opinions of the statistical sample. The findings at 95% of confidence level show that based on the Kolmogorov-Smirnov test, the significance level of all variables of balanced evaluation (customer, internal processes, growth, learning, and finance) have been more than 0.05, and the result was normal. The structural equations indicate that it is possible to position the perspective (customer, internal processes, growth, learning, and finance) for designing and implementing the revised model of the balanced evaluation system in listed firms on the Tehran Stock Exchange. The results show that in a competitive environment whose main feature is the lack of resources, performance evaluation and management play very important role. the use of performance measurement systems is recommended. according to the results of the study, we recommend the managers of an organization pay more attention to productivity, training programs, and education level enhancement of the employees and try to improve the productivity.