Presenting a Model of the Effect of Fans' Trust on Managers' Social Behavior and the Success of Esteghlal Sports Club

The purpose of the present study was to investigate the Presenting a model of the effect of fans' trust on the social behavior of managers and the success of cultural and sports clubs (case study of Esteghlal Cultural and Sports Club).

The current research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population included all fans of Esteghlal Club. The sample size was 384 people using Cochran's online formula. The research data gathering tool included a researcher-made questionnaire, which was designed by reviewing the literature and the background of the research, 52 items under three axes managers' empowering behavior, club success and fans' trust, and the validity of the questionnaire was confirmed in a form and content manner. And its reliability was confirmed based on Cronbach's alpha value of 0.81. The method of data collection was available. The collected data were analyzed based on path analysis of structural equations in PLS software.

The results showed that in general, the trust of the fans had an effect on the success of the Esteghlal club in the Premier League competitions with the mediating role of the empowering behaviors of the club managers.

Managers' proper understanding of the positive effects of social behavior in dealing with fans and club members can pave the way to success so that proper communication with fans, paying attention to the demands of coaches and athletes, and establishing proper communication with other stakeholders from Financial sponsors are very important examples of social behavior of managers.