Architecture of perception and optimization of the architecture of exhibition stands (present and future)

Explaining and analyzing the understanding of architectural concepts from exhibition spaces. It is a place to display and present products, ideas, innovations, organization for distinct and general audiences. The architectural planning of the booths is to attract and stop the audience to increase the number of visitors to the exhibition space. The research theory is to explain the relationship between the design of exhibition spaces and the indicators of perception with regard to recognizing the strong visual elements of the booth form and the movement behaviors related to the audience. This question is raised, which cognitive spatial indicators are effective in the design of exhibition stands? The current research method is qualitative-quantitative in which qualitative studies have been conducted using content analysis of texts and quantitative data after Delphi screening with simulation-computational methods in nature by "Mic Mac" and "Scenario Wizard" software with a view to the future. Square or regular shapes are the most suitable in the general form of the booths based on the artificial light in the viewing area. Optimal stall grids average 80 to 100m2 in combination with checkered accesses and aisles over 8 meters wide.