A Model for Developing a Roadmap for the Growth of Industrial Startups Using the Blue Ocean Strategy Approach

This study aims to develop a roadmap for the growth of industrial startups using the Blue Ocean Strategy approach. 

This research is applied in nature and descriptive-survey in method. Initially, information was gathered from literature reviews, field studies, and comparative analyses. Then, 19 experts and specialists in the field of industrial startups were interviewed, selected through purposive sampling, to extract the components and variables of this domain. The obtained indices were screened using the fuzzy Delphi method over three rounds. In the quantitative section, the statistical population included managers and stakeholders of industrial startups, with 60 individuals selected through simple random sampling and Cochran's formula. The final Delphi questionnaire was distributed among this sample. The validity of the questionnaires was confirmed by six startup experts with PhDs and at least five years of managerial experience in the field. Reliability was tested using Cronbach's alpha and composite reliability. Data analysis was conducted using structural equation modeling and PLS software. 

The findings indicated that the derived indices were strongly validated. These indices included 38 indicators across 11 components and 5 dimensions, each playing a significant role in the development of industrial startups. Key components such as innovation, creativity, and the use of information technology and the internet showed a positive and significant impact on startup development. 

The results demonstrated that developing a roadmap for the growth of industrial startups using the Blue Ocean Strategy approach can significantly aid the growth and development of these businesses. Additionally, using this approach can reduce market competition and create new opportunities for startups. These findings underscore the importance of precise policymaking and effective support from both the government and the private sector to provide the necessary infrastructure for startup success.