Investigating Parallel Management of Urban Tourism Development Organizations (Case: Gorgan City)

The activities related to urban tourism to achieve the development of tourism in terms of the nature of the various organizations themselves. But sometimes the trusted organizations have defined their own goals and functions. Therefore, in this research, the main two organizations of tourism management (Gorgan Municipality and Cultural Heritage and Tourism Organization) have been tried using the means and technique of similarity to the fuzzy ideal option. The data of this research is obtained from the expert opinion of 20 knowledgeable experts on the tourism situation in Gorgan. The findings of the research show that the performance of both organizations was weak due to the indicators of efficient urban tourism management, but despite the existence of the Cultural Heritage and Tourism Organization, it has had a relatively better performance compared to the Municipality of Gorgan, so that the Cultural Heritage and Tourism Organization as the main trustee of tourism management The country (with a score of 0.43) earned a relatively better score compared to Gorgan (with a score of 0.41), according to the effective tourism management components.