Sociological Analysis of the Cultural Components of Marriage in Persian Tweets

Marriage is a key element in the institution of the family and consequently the social structure of society. Having knowledge in this area helps the policy makers to know the attitudes and ideas of the society and plan accordingly. The objective of this research, is to extract the attitudes and demands of the cultural components of "marriage" and finally interpreted them. The research method is qualitative content analysis and universe were all persian speaking tweets in X social network from Sept. 2021 till Mar. 2022. Results show that people's attitude towards marriage is close to Bauman fluid relations theory as well as Sarukhani's theory of personalization. In the marriage, people have their own opinions and don't follow grand narratives. On the other hand, individualized, and the personalization of marriage, can expel the family from a social institution with the emotional and survival functions; and endanger the health of society.