Economic valuation of the intangible assets of basketball clubs in Iran with a choice Experiment Approch

The purpose of the present study is to design of the economic valuation model of Iranian basketball clubs was a choice experiment approach.

This study is analytical and descriptive. The statistical population of the study included four groups of faculty members, club managers, coaches and experts and, basketball veterans. Then, from each group according to the existing population, the sample was selected by a proportional distribution method. Therefore, in this study, 85 people were selected as a sample, which included 19 faculty members, 11 club managers, 23 coaches and, 32 basketball experts and veterans, respectively. For statistical analysis and also to present the proposed model of intangible assets of Iran basketball Club, Chioce experiment test and conditional logit and STATA13 software were used.

The results of economic valuation showed six models for valuation. Based on comments provided by the experts, sport federation officials, and basketball champion league, the fourth pattern was more practical than the other ones. The factor bearing the most amount of value in this pattern was related to the fans of a club with an acceptance inclination index of WTA: 2130673014 Tomans and the most amount of value for the inclination to pay indices was related to awarding one’s shirt to the fans with WPT of 1984774741 Tomans.

Considering the results of the present study, it is suggested that sports officials and champion leagues use the suggested model nonmarket assets of basketball clubs.